Have you ever thought of the possibility of selling your company?

If you’re like most people who have started a company, then you might have considered that possibility even at some point… or maybe you don’t plan on selling it, but one day someone may show up and offer to buy it – that’s what happened to Dan Martell.

That’s why in the video below, he shows you how to make the process way easier so you can optimize the outcome and reduce the amount of time involved.

Having gone through the process 3 times for my his companies (and several other times for companies he has invested in), he has discovered 3 key strategies that can help you get the most out of the deal.

The key is to be proactive in your strategy…. even if you never plan on selling, it might make sense to spend some time over the next few years to build the right relationships to allow you to sell your startup for more than it’s worth.

It could be the highest leveraged time – from a cash ROI – that you’ll ever get :).

Here’s what he covers:

– Whitespace: How to figure out who would be a good fit to acquire you.
– 21 People: Who are the right people to connect with? It usually comes down to 21 people in the world who will be involved in making this decision.
– Teaching to Connect: The right approach to use when connecting with potential acquirers.

Here’s the video. Enjoy it: