It’s no surprise that you have an online business and your main source of leads and/or sales comes from your website, you should be tracking where your traffic is coming from if you want to make improvements to your site; after all, it’s very hard to improve what can’t be measured.
Now, there’s a lot of tracking tools out there. Each business should use different tool depending on it’s need, but should every business necessarily be paying for a tracking tool? Not really, especially if the site is not getting a lot of traffic yet… here’s a free alternative that is very accurate and can help you know where your leads and sales are coming from very accurately.
And that tool is: Google Analytics.
This short video shows you how to track anything with it: